Independent authors don’t just toss their works online anymore. They are increasingly learning to act as publishers when they decide how to design and print their books. And like publishers, they need to make sure their products are the best they can be.
The Blueprint examines each part of the book, explaining its logic and structure, which in turn influences each part of the book’s design. “I tried to bring all the writing I’ve done on book construction and offset printing to the table,” explains Friedlander. “Offset printing should be on the minds of every independent author."
"If you want to move past selling a couple dozen books, if you want to see your books with the widest possible distribution, you have to start thinking like someone who makes products. The Blueprint is designed to help authors understand how print books are put together. If you want to take the next step, it helps you do that.”